Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Sweden, Q4 2021

In the fourth quarter of 2021, the top 5 delivered meal kits and specialty foods apps on iOS in Sweden demonstrated varied performances in terms of weekly downloads, revenue, and active users. Here is an overview of their trends, based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery saw its weekly downloads fluctuate throughout the quarter. Starting at around 1.9K at the end of September, downloads peaked at approximately 2.9K in late October before gradually declining to about 1.3K by mid-December. Active users increased steadily from 23.8K at the beginning of the quarter to a peak of 28.1K in late October, then saw a slight decline, ending the year at around 24.4K.

Vivino: Buy the Right Wine experienced a relatively stable download rate, with slight increases towards the end of the quarter. Weekly downloads started at 564 and grew to 1.1K by the end of December. Revenue remained modest, peaking at $5 in the week of December 20. Active users showed a general upward trend, starting at 6.5K and reaching 8.3K by the end of the year.

Linas Matkasse had lower download numbers compared to others, starting at 154 and declining to 32 by mid-December, before a slight rise to 65 in the final week of the year.

CrowdFarming exhibited a significant increase in downloads mid-quarter, with numbers rising from 9 in early October to a peak of 158 in mid-November. The downloads then varied, ending the quarter at 81.

Aarstiderne – Økologisk mad saw its weekly downloads decline from 106 at the start of the quarter to a low of 14 in late November. However, there was a slight recovery towards the end of December, with downloads reaching 73.

These trends highlight the dynamic nature of the delivered meal kits and specialty foods app market in Sweden. For more in-depth insights and data, visit Sensor Tower.